Johnnie Walker Blue Label

  • YEAR2021
  • BRANDJohnnie Walker
  • PROJECTLimited Cebu Edition Blue Label
  • SERVICES
    • Creative Direction Consultation
    • Packaging Design
    • Key Visuals & Brand Illustrations

Our 2021 Christmas season was made merrier designing a Limited Edition bottle for Johnnie Walker. The goal of the design was to embody the festive culture and amazing traditions of Cebu city.

Building the Brand

Behind the Design

Our 2021 Christmas season was made merrier designing a Limited Edition bottle for Johnnie Walker. The goal of the design was to embody the festive culture and amazing traditions of Cebu city.

[Cebu City]

A place known for its lively celebrations, colorful festivals, and deeply-rooted customs.

[Sinulog Festival]

We looked to the famous Sinulog Festival, which takes place in Cebu every January, as a major influence for the design.

Johnnie Walker Blue Label

Creative Director

R.K. De la Rosa

Illustrator

Jolo Arante

Illustrator

Psalm Labayo